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 Aloha from Valley Isle Produce


  We're locally owned, proudly

serving our Maui home.


About Us

Established by founder Roy Okumura in 1951, Valley Isle Produce is now run by president Nelson Okumura, a second generation family owner.  In 1963, we expanded beyond only produce and became a broadline foodservice distributor.  With over 150 team members, we are here to help you with your home and business needs.

Foodservice Division

VIP Foodservice serves a diverse base of over 760 operators, including resorts, restaurants, grocery stores, healthcare and schools.  Our market area includes Maui County islands of Maui, Molokai and Lanai.  We're committed to helping customers become more cost efficient and profitable, allowing you more time to focus on the satisfaction of your patrons.


We hope to connect you with the finest ingredients for your foodservice needs. Let us help by sourcing the right product for your price point.  Our suppliers take great pride and care in providing you the best. 


Grocery Division

In 1985, we opened our VIP Cash N Carry Store in Kahului, providing value to the general public.  Our store name changed to Island Grocery Depot in 2014 to better reflect our goal of servicing residents and visitors. 


  • We have two stores- visit us in Kahului and Lahaina too! 


  • Our selections include hard-to-find local specialties and Maui’s favorite national branded grocery items. 


  • Whether you need individual or bulk sizes, you can find the right product for your family’s needs.  


  • Island Grocery Depot is open to the public, so shop without a membership fee and enjoy our everyday savings.  Click here for information. 


We do more than source the perfect ingredient for your menu.  VIP understands your need for consistent ingredients, provided by nationally branded suppliers you know and trust.  


Supplier relationships are important to us, and we actively develop new sources to procure the right ingredients for your menu.

Our founding family, the Okumura’s, have grown our local company since 1951.  Our VIP Foodservice division sources for Maui businesses, and our Island Grocery Depot stores offer products for local homes.    

Count on us to practice local values like treating our associates, customers and suppliers as 'ohana.  Just like you, we serve and support our island home. When we join in partnership, we strengthen our community. 



Optimizing our performance is our priority. 


Our purchasing, IT, warehousing and delivery team members have the systems and expertise to ensure you consistently receive quality products.  And if something is not right, count on us to fix issues fast.

Count on our sales reps to provide resources to help your operation.  In addition to products, we can help with menu ideas, trends, industry news, training, food safety resources and marketing support.  We help you utilize supplier coupons and  rebates, bringing you additional savings.

We promise to be there for you—however and whenever you need us.  


Why partner with VIP Foodservice?

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