About Us

Established by founder Roy Okumura in 1951, Valley Isle Produce is now run by president Nelson Okumura, a second generation family owner.  In 1963, we expanded beyond only produce and became a broadline foodservice distributor.  With over 150 team members, we are here to help you with your home and business needs.

Foodservice Division

VIP Foodservice serves a diverse base of over 760 operators, including resorts, restaurants, grocery stores, healthcare and schools.  Our market area includes Maui County islands of Maui, Molokai and Lanai.  We're committed to helping customers become more cost efficient and profitable, allowing you more time to focus on the satisfaction of your patrons.


We hope to connect you with the finest ingredients for your foodservice needs. Let us help by sourcing the right product for your price point.  Our suppliers take great pride and care in providing you the best. 


Grocery Division

In 1985, we opened our VIP Cash N Carry Store in Kahului, providing value to the general public.  Our store name changed to Island Grocery Depot in 2014 to better reflect our goal of servicing residents and visitors. 


  • We have two stores- visit us in Kahului and Lahaina too! 


  • Our selections include hard-to-find local specialties and Maui’s favorite national branded grocery items. 


  • Whether you need individual or bulk sizes, you can find the right product for your family’s needs.  


  • Island Grocery Depot is open to the public, so shop without a membership fee and enjoy our everyday savings.  Click here for information. 

Our Philosophy

Core Values

  •  Integrity, honesty, trust and ethical practices

  •  Respect

  •  Fairness

  •  Stewardship of company assets, people and our island home

  •  Accountability


Guiding Principles


  • Customers are the primary focus of our efforts.

  • Everyone is valued and treated with fairness and respect.

  • Our actions are rooted in honesty, integrity, and ethical practices.

  • Open, honest collaboration at all levels throughout the company is the key to our success.

  • We believe in continuous growth through excellence, innovation, embracing change and employee passion.

  • All associates are provided with the opportunity for personal and professional fulfillment.

  • Our company supports programs that sustain and improve our community.

  • We practice good business decisions that embrace the stewardship of our land and environment.


2020 Valley Isle Produce