Featured Items & Trends
VIP Foodservice
This Week's Hot Deals!
Save BIG with fresh mark-downs on
popular foodservice items.
Available from your VIP Foodservice Rep
while supplies last.
Jarritos
Newly Stocked Sodas
Since 1950, Jarritos has specialized in high quality, carbonated beverages made with natural fruit and the traditional flavors of Mexico. Try one or all of the 10 flavors now available at VIP.
2025 'Aipono Awards
Honored Customers
The 'Aipono Restaurant Awards honors Maui’s best restaurants, as voted by the readers of Maui Nō Ka ʻOi Magazine.
Winners were announced at a special ʻAipono Awards Reception, held at the Ritz-Carlton Maui, Kapalua on April 26, 2025, that raised
funds for UH Maui College’s Culinary Arts Program.
Congratulations to our customers recognized at the event!
Unilever
May Off-Invoice Promotion
Automatically get $8 off per case when you order select Unilever Best Food Mayo.
Promotion valid May 1 - May 31, 2025.
Hormel
Featured Items
Hormel Foodservice offers a wide range of high-quality protein products, brands and culinary expertise. Let their superior items compliment your menu.
McCormick
NEW Rebates
Multi-Brand Rebate
Tabletop Caddies Rebate
Runs Jan 1- Dec 31, 2025.
Receive 24 Free Caddies for Tabletop Items.
Momi Kaikala, VIP Foodservice's Director of Purchasing, accepted the UniPro Training Participation Award on behalf of VIP Foodservice at the UniPro 2025 Spring Conference.
UniPro
Training Participation Award
VIP Foodservice is a proud member of UniPro Foodservice, the nation’s foodservice distribution cooperative for independent foodservice distributors. Through this partnership, we are able to combine the personalized service of being Maui’s local, independent distributor with the advantages of UniPro’s extensive purchasing power and exclusive products. This collaboration strengthens our ability to provide competitive pricing and superior service, helping our customers achieve their growth and profitability goals.
Tyson
Red Label Chicken Resources
Create confidently with Tyson Red Label chicken products. They are rigorously consumer-tested and must score well on aroma, flavor and juiciness. They are also tested and proven to hold strong during delivery.
Tyson
Tyson Partners Program (TPP)
Saving Money Has Never Been Easier!
Tyson Partners Program rewards you when you purchase qualifying branded products.
Custom Culinary
Gravies
Meet all of your customers' dietary needs with regular or low sodium brown gravy mixes.
Rich's
New Flatbreads!
Satisfy customers with Rich's crispy flatbreads and soft pull-apart flatbread sticks. *
* These items are new items. For us to effectively manage inventory and serve new users, please reach out to your Sales Representative if you are interested in purchasing.
Simplot
Spring & Summer Trends Guide
Discover unique flavors and inspiring flavors from around the world in Simplot’s latest Trend Feast:
Lamb Weston
Hash Browns
Lamb Weston Waffled Hash Brown
Made from real shredded potatoes and baked to crispy perfection. Excellent as a side, a build, topped & loaded, or on-the-go.
Lamb Weston Shredded IQF Hash Browns *
Individually quick-frozen shreds are ready to cook, providing big savings on time and labor without sacrificing real potato flavor.
* This item is stocked. For us to effectively manage inventory and serve new users, please reach out to your Sales Representative if you are interested in purchasing.
Lamb Weston
Potato Perks Program
Gain access to insights & trends, recipes, and view products with the Lamb Weston Potato Perks® app.
